copy||writing
Michael Towne Wines & Spirits - Social Media Manager
(2021-)
In October of 2021 I began working with Michael-Towne Wines & Spirits as a social media manager and copywriter. The goal was to establish a more “face forward” online presence while maintaining focus on product promotion. Employing a personalized content strategy resulted in a remarkable upsurge of 423% in engagement metrics.
In addition to managing Michael-Towne Wines & Spirits various social media pages, I am also responsible for crafting website copy and B2B communication emails.
Urban Therapy - Launch Project
(2020)
I had the privilege of participating in the website launch project for Urban Therapy NYC, a Brooklyn-based therapy collective. The focus of this project was on crafting extensive copy tailored for healthcare professionals and individuals affected by the COVID-19 pandemic.
Happy Kicks - Web Funnel
(2019)
One of my first projects involved contributing to the development of a website for the “World Martial Arts Center”, an established institution in New York City specializing in diverse martial arts training for individuals of all ages.
graphic||design
speculative||work
Michael-Towne Wines & Spirits
Scrapped concept for a series of “LINKNYC” digital posters for “Michael-Towne Wines & Spirits”
Copy and graphic design done by me
Brooklyn Academy of Music
Another project I made at the School of Visual Arts. The prompt was to develop a poster for the upcoming “Black & White Film Festival” and to develop copy to be used in promotional materials
Copy and graphic design done by me
New York Times Magazine
A project I did for a class I took at the School of Visual Arts in NYC. The prompt was to design a concept and write copy for a magazine cover proposal. Topics were limited to Artificial Intelligence, Donald Trump, and COVID-19
Copy and graphic design done by me