~copy||writing~
OluKai - Freelance Copywriter
(March 2024 - )
Since March of this year, I’ve been working as a freelance copywriter for OluKai, a Hawai’ian footwear brand based out of Los Angeles. Primarily, I write business-to-consumer email copy promoting new and returning footwear collections, but I also write and edit content for the OluKai blog.
Michael Towne Wines & Spirits - Social Media Manager
(2021-2024)
In October of 2021 I began working with Michael-Towne Wines & Spirits as a social media manager and copywriter. The goal was to establish a more “face forward” online presence while maintaining focus on product promotion. Employing a personalized content strategy resulted in a remarkable upsurge of 423% in engagement metrics.
In addition to managing Michael-Towne Wines & Spirits’ various social media pages, I was also responsible for crafting website copy and B2B communication emails.
Urban Therapy - Launch Project
(2020)
I had the privilege of participating in the website launch project for Urban Therapy NYC, a Brooklyn-based therapy collective. The focus of this project was on crafting extensive copy tailored for healthcare professionals and individuals affected by the COVID-19 pandemic.
Happy Kicks - Web Funnel
(2019)
One of my first projects was to help write copy for the launch of the “World Martial Arts Center” website. I wrote blog copy as well as copy funnels to populate the website once launched.
~graphic||design~
Website banner for Michael-Towne Wines & Spirits
Instagram ad for Michael-Towne Wines & Spirits
Instagram video for Michael-Towne Wines & Spirits
Instagram video for Michael-Towne Wines & Spirits
Instagram ad for Michael-Towne Wines & Spirits
Speculative cover for Marvel Comics
Speculative cover for Marvel Comics
Speculative cover for New York Times Magazine
Speculative cover for New York Times Magazine
Speculative cover for New York Times Magazine
Speculative album cover for the band "Slomosa"
Speculative business card for the band "Slomosa"
Speculative poster for the television show "Abstract: The art of design"
Speculative project for the Brooklyn Academy of Music
~speculative||work~
Michael-Towne Wines & Spirits
Scrapped concept for a series of “LINKNYC” digital posters for “Michael-Towne Wines & Spirits”
Copy and graphic design done by me
Brooklyn Academy of Music
Another project I made at the School of Visual Arts. The prompt was to develop a poster for the upcoming “Black & White Film Festival” and to develop copy to be used in promotional materials
Copy and graphic design done by me
New York Times Magazine
A project I did for a class I took at the School of Visual Arts in NYC. The prompt was to design a concept and write copy for a magazine cover proposal. Topics were limited to Artificial Intelligence, Donald Trump, and COVID-19
Copy and graphic design done by me
