December 2025
My journey as a TTRPG content writer began with Roll20. With the marketing team, we built a custom SEO Content Pack designed to target the front page of Google with high-ranking authority, while serving as evergreen content that can act as an informational hub for D&D fans searching online. But business aside, my work with Roll20 has been the culmination of both my professional career and my personal interest as a longtime D&D player for close to 20 years.
June 2025
Through my work with Roll20, I had the opportunity to write for Demiplane, particularly about Daggerheart, the newly released TTRPG from Darrington Press (the people behind Critical Role). This was a unique project because I was fortunate to write content that supported the game’s launch. It also is what led me to DM Daggerheart sessions of my own.
January 2026
After catching wind of my writing on Roll20, DriveThruRPG contracted me to lead a project to rewrite all the publisher biographies across their website. This short-but-sweet project let me engage meaningfully with the TTRPG industry at large and, personally, introduced me to an exciting ecosystem of creators and developers that still leaves an impression on me today.
February 2026
With the success of my SEO work on the Roll20 blog, Dungeon Scrawl reached out to commission a series of articles in the same vein. On Dungeon Scrawl, I wrote several evergreen articles to build long-term search authority and position the blog as an information hub. This was another unique project because the instructional nature of my articles made the writing feel like a blend of technical and content writing.
April 2021
I began working with Michael-Towne Wines & Spirits as a Social Media Manager, and in that role, I wrote copy not only for social media posts but also for advertisements and website banners. Starting your copywriting journey in the liquor industry feels a bit like a life-hack, because it forces you to synthesize and express valuable details to a customer looking for something incredibly specific.
March 2024
At OluKai, I wrote short- and long-form copy, working on everything from internal documents like product guides to SMS and push copy. OluKai gave me invaluable experience, and something I will forever be grateful for: a place to practice and study the fundamentals of copywriting. Aloha, Olukai!